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How's Your Business?

Think of your practice as a 3-legged stool.
Leg 1 ~ YOUR Profession 

Leg 2 ~ The Business Infrastructure
Leg 3 ~ Marketing 
The ideal situation is when the three legs of your stool are all solid and of equal length. When they are, you're sitting pretty! When they're not, you're probably finding it more and more difficult to keep your practice running smoothly, attract new clients, and serve all clients as well as you'd like.
For professionals, especially those of us who are in practice by ourselves, keeping a balanced stool is quite challenging.
  • Typically, we've achieved our current level of success because we're good at what we do. 

  • We want our success to be based on what we do well and that's what we want to spend our time doing. 
  • Our education and our training focused more on learning to be a professional than on practice management and marketing. Even those whose training included these two areas, what we learned was quite basic and then we were left to learn and master these on our own.   

  • And often we say to ourselves we don't have the time to learn about these two critical keys to success because we're so busy serving our clients and doing the administrative tasks we do have in place.
Please, please, please know that while you may already feel overwhelmed and believe you can't take on another project or task, in the long run, even in the immediate future, you'll be glad you do work on your business as well as in your business and that means you devote some time to both your business infrastructure and your marketing.

  • If you've been a "Lone Ranger" ... 
  • If you're determined to survive and thrive in today's economy ...
     
     
  • If you want to take your practice to the next level ...

Then I encourage you to examine the structure of your stool. There are many people, products and programs available to help you develop the knowledge and skills you need to build a strong and sturdy business to support your practice and to take your message to YOUR world.
 
And many of these resources are low cost, sometimes even free. For example, you can start by reading the rest of this page and you'll find additional resources throughout this as well.
 
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Leg 1 ~ YOUR Profession  
 
Ideally, you love your profession. You enjoy serving your ideal clients. You continue to study and learn more and then
 
Your Passion is what fuels you, what motivates you, what you get excited about. Hopefully is what your Purpose and Profession are aligned with and it's what you want to spend more of your time on. The clearer you are about your passion, the better. Click here if you are challenged to communicate your passion in a clear, concise and compelling story.
 
Your Purpose is what you were put here on earth to do. When you're living on purpose, you feel alive and fulfilled. You feel as if you're flowing down stream. Knowing your purpose helps you know what new activities and projects to say YES to and when to say, "No thanks." Click here to learn more about uncovering your purpose.
 
Your Profession
You are confident about your competence in this area, aren't you? 
 
So let's focus on the other two legs, shall we?
 
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Leg 2 ~ The Business Infrastructure 


  • Is your practice as profitable as you would like?
  • Does your practice run as smoothly as you'd like?
     
If you answered YES to both these questions, you can skip down to the third leg, Marketing. Otherwise, take a deep breath, let it out slowly and read on.

Imagine for a moment that it's six months into the future and your new marketing initiatives have been so successful that your practice has doubled. Could you take exceptional care of all those you now serve?

If not, you have 6 months to get ready.

The business infrastructure includes all that support your profession, and includes all matters of finances, administration, human resources, legal, and such. As these areas are ongoing aspects of your business, and you repeat the tasks over and over again on a regular basis, you want to put systems, processes and procedures in place so you don't have to reinvent the wheel each time you do them. While some are easy to remember because you do them daily or weekly, many are monthly and some you only do once a year. By creating set ways of doing them, by documenting them ~ yes, that means writing them down ~ it makes your life easier. More important, you can delegate more and more of these tasks and they'll be done the way you want them done because you've created detailed instruction someone else can follow.


Ideally, while you are developing your marketing plan and the materials you'll need to spread the word about what you're offering, you are also evaluating and improving your business infrastructure.
If you'd like help evaluating and improving your business infrastructure, remember, I'm the Energizer Bonnie, at your service. While we will cover this subject in greater detail in future programs, if you are ready to take your business to the next level right now, let's get started! contact me today so together we can build you a strong business infrastructure.

Good news! As your confidence and competence in marketing grow, you'll be strengthening the same mental and emotional muscles you'll need to develop your conpetence and confidence you'll use to build a strong business infrastructure.

So for now, let's focus on Overcoming Marketing Resistance Syndrome!


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Leg 3 ~ Marketing  


Most people think marketing is how you promote yourself, the experiences, products and services you offer your marketplace and your business. 

If you agree, you're right!

And if you're like most professionals, you find self-promotion quite the challenge. While there are many reasons for Marketing Resistance Syndrome, I hope you are so committed to expressing your passion, living your purpose and serving more people that you're ready to do whatever it takes to Overcome Marketing Resistance Syndrome!
  • If you want to be found by people who are looking for you so they can benefit from what you have to offer,

  • If you have knowledge, wisdom and expertise to share with other professionals,

  • If you're ready to take your business to the next level,

I encourage you to register right now for the free teleclassOvercome Marketing Resistance Syndrome!
This program is experiential, interactive and results-oriented.

Once you've overcome Marketing Resistance Syndrome, you'll be ready to discover there are many new and traditional ways you can take your message to YOUR world that are perfectly suited for you and your marketplace.

Why do I encourage you to first overcome your resistance?

Because Marketing is much more than promoting you and your services. According to Entrepreneur Magazine's The Ultimate Small Business Marketing Guide, marketing involves 7 Ps:
  • Product
  • People
  • Promotion
  • Place
  • Packaging
  • Positioning
  • Price
Feeling even more uncomfortable, overwhelmed, and insecure?

STOP!

Those feelings don't serve you!!! Even worse, they steal your power. They cause you to tell horror stories about your future. And once you understand how clarity in each of those areas makes it easier to promote you, your services and products, you'll be glad to learn more.

That's exactly what this teleclass is designed to help you prepare to do. I promise!!!

So take a deep breath, let out a sigh. Know relief is just a click away.

Register right now for the free teleclass 

Yes you can! 
Overcome Marketing Resistance Syndrome!
 












   

 

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