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What's Your Irresistible Offer?

Some people call it your USP. That's short for Unique Selling Proposition Others say UVP. You guessed? Unique Value Proposition. It's been called an elevator pitch and a WOW intro. Whatever you call it, the bottom line's the same.

When someone asks you what you do for a living, what do you say?

Whatever it is, it needs to attract the listener's attention and interest them enough that they stay to hear more about what you have to say. And you need to sound comfortable, confident and competent when you say it.

For example, my irreistible offer is that I invite you to join me in my world where professionals like myself are learning how quickly, easily and relatively inexpensively we can elevate our status from professional in practice to expert in a field to VIP with VIP.
That's Valuable Inspiring Professional with Valuable Information Products.

If you're still working on yours,I'll be adding more on the subject soon.

For now, if you want a second opinion or a helping hand, give a holler. Let's see what magic we can co-create.

I'm sure by now you're a bit clearer about what you'll say and how and that you'll continue to work on it til it flows smoothly off your tongue whenever your asked...

In the mean time, what's next?

How you gonna deliver the message? How's the word gonna spread? Want to see it fast like wild fire? Ready to roll up your sleeves and get started? Time to dive into the chasm of that 4 letter word... MKTG... You got it... Time to climb those Marketing Mountains.

Here goes...
 

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Copyright © 1991 - 2009 Bonnie L. Dubrow. All rights reserved.